Sky Vegas Stands Out as Entertainment Brand, Celebrates Play
Sky Vegas is launching a new ad campaign about celebrating play and small joys. The campaign, created by Who Wot Why shows the wins and losses players experience at the casino, highlighting that player joy is found more in the play itself than winning big. Sky Vegas believes that it is in the unremarkable moments […]
Unifying Brands: Banyan Tree Group to Rebrand as “Banyan Group”
The Banyan Tree Group is set for rebranding and will be called the ‘Banyan Group’. This is the company’s strategy to distinguish the original Banyan Tree from recent additions to its portfolio. The Banyan Tree Group has a presence in 22 countries and boasts more than 60 spas and galleries, 75 hotels and resorts, and […]
Peacock Exclusive NFL Kansas Chiefs vs. Miami Dolphins Most Streamed Live Event in US History
NBCUniversal streamer Peacock recorded 23 million viewers for its exclusive streaming of the live NFL Wild Card playoff game between the Kansas City Chiefs and Miami Dolphins. The game emerged as the most-streamed live event in US history. It was responsible for the most internet usage ever in the United States on a single date, […]
