Skechers Meets Consumer Demand with Evolving Capabilities, AI
Skechers has tapped into artificial intelligence (AI) to meet consumer demand. It has leveraged AI-powered decision-making to more intuitively manage the flow of inventory to its domestic stores. Chris Coye, Skechers Chief Information Officer, said the company is always looking for new ways to evolve its capabilities. “We believe that the o9 Digital Brain platform […]
Navigating the Change: ESN’s Strong Identity Shifts Gears in Major Rebranding
ESN, which stands for Elite Sports Nutrition is Germany’s leading sports nutrition brand, offering a wide range of products for athletes and fitness enthusiasts. However, over time, the brand had lost its edge and identity and needed a makeover to stand out in physical retail spaces and online. To achieve this, ESN revamped its visual […]
Ruffles Launches ‘Ridgeline Unlocks’, Fans Pregame Shooting Experience
Ruffles is introducing “Ridgeline Unlocks” – a weekend-long NBA All-Star programme – taking fans to the court for a pregame shooting experience ahead of the Ruffles Celebrity Game. The winning fans will shoot the inaugural pregame shots from the Ruffles Ridgeline and tip off the opportunity for fans to unlock more flavor with a chance […]
