Skechers has tapped into artificial intelligence (AI) to meet consumer demand. It has leveraged AI-powered decision-making to more intuitively manage the flow of inventory to its domestic stores.
Chris Coye, Skechers Chief Information Officer, said the company is always looking for new ways to evolve its capabilities. “We believe that the o9 Digital Brain platform will help us more intuitively manage the flow of our inventory to our domestic stores.”
Chakri Gottemukkala, co-founder and CEO of o9, applauded Skechers as an iconic brand that has seen incredible growth over the past 30 years. “We’re confident that the o9 Digital Brain platform will enhance and accelerate Skechers’ planning processes and capabilities across its North American retail business. We’re very excited to collaborate with Skechers on its planning transformation and continued growth journey in 2024 and beyond.”
Market analysts say many AI features have been around for a while. And companies are only now embracing the branding of artificial intelligence. A report stated that AI has entered the public consciousness – it’s cool and hip to place it front and center in a product. Companies and brands are ambitious and forward-thinking, adopting and integrating AI into their products.
Arun Chandrasekaran, an analyst at Gartner, believes AI could muddle the field a little bit. He said marketers might be shooting themselves in the foot when they advertise something that ends up not being what people expected. “Technology passes through lifecycles, and yes, we may get to the point in AI that people are disillusioned with its promise after not seeing it solve many of the problems people think it will solve. But that’s when you see many good innovations and better fitting use cases come out.”
Also Read: AI Takes Retail Marketing to a New Level