E*TRADE Baby Urges Consumers to Get in the Game, Take Control of Finances
E*TRADE Baby has secured a 30-second spot during the second quarter of the Super Bowl, playing on the popular Pickleball and finances. Andrea Zaretsky, Chief Marketing Officer at Morgan Stanley Wealth Management, says the Big Game is not just the most watched American event of the year. “It also comes at a point of reflection […]
Heinz Offers “Emotional Support Ketchup Bottle” this Valentine’s Day
Heinz has done it again, beautifully irrational with an “Emotional Support Ketchup Bottle”. On Valentine’s Day, fans can take their favorite ketchup everywhere! Navjit Dhillon, associate brand manager for Heinz, said they have known there are beautifully irrational things their fans do because of their love for Heinz ketchup. “But launching our new creative platform […]
Nex and Sesame Workshop Join Hands for Active Educational Games
A leading active entertainment company Nex has collaborated with Sesame Workshop to launch a new generation of educational games on the Nex Playground active entertainment console. The new suite of games deployed Nex’s proprietary motion-capture and image-processing technology. As such, preschoolers can use whole-body movements and arm gestures to learn in a fun, delightful, and […]
Singapore Airlines Celebrates 25th Anniversary of KrisFlyer – Lifestyle Rewards Programme
Singapore Airlines is marking the 25th anniversary of its lifestyle rewards programme – KrisFlyer, and the milestone of crossing eight million members in January 2024. Highlighting this achievement, the airline is offering its KrisFlyer members a chance to earn 50 per cent more miles, from February 1 to 10, 2024, for all SIA flights booked […]
Pepsi Max “Tastes OK” Takes a Playful Dig at Rival Brand
Pepsi Max has taken a playful dig at its biggest competitor with the latest “Tastes OK” campaign. Pepsi worked with the Special Group to bring to life Pepsi Max’s bold and disruptive nature with a little-hearted fun that resonates well with the consumers. Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages at PepsiCo, said […]
