E*TRADE Baby Urges Consumers to Get in the Game, Take Control of Finances

E*TRADE Baby has secured a 30-second spot during the second quarter of the Super Bowl, playing on the popular Pickleball and finances.

Andrea Zaretsky, Chief Marketing Officer at Morgan Stanley Wealth Management, says the Big Game is not just the most watched American event of the year. “It also comes at a point of reflection – after the holiday season when many may feel financially exhausted, and at the start of the year when folks are looking for a fresh start and new money habits. Through this ad, we aim to encourage consumers to get in the game, figuratively through Pickleball, but on a very real level through taking control of their finances.”

E*Trade from Morgan Stanley will host its first annual “Money Monday” on February 12, a day punctuated by timely education, self-directed investing tools and offers, and a tent-pole discussion with Morgan Stanley’s Chief Global Economist Seth Carpenter and New York Times best-selling author Nicole Lapin.

Zaretsky said Money Monday follows in the tradition of recent consumer holidays like Black Friday, Cyber Monday, or Singles Day, but with a twist. “While these holidays typically focus on spending, we are focused on just the opposite in that we are promoting prudent financial planning and sound investment strategies. As part of the Morgan Stanley Wealth Management ecosystem, E*TRADE clients regardless of their wealth or life stage have access to a wide array of resources, from easy-to-use online tools to comprehensive guidance from Financial Advisors, making us positioned to deliver a well-rounded agenda – we welcome anyone and everyone to attend.”

Moreover, E*TRADE from Morgan Stanley is offering a special limited-time promotion of up to $1,000 when opening an account. Furthermore, Morgan Stanley is teaming up with the SIFMA Foundation, an organization dedicated to fostering knowledge and understanding of the financial markets for individuals of all backgrounds, to participate in their InvestWrite and Invest it Forward financial literacy programs.

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Nandika Chand