Manscaped Pays Homeage to Men and Their Boys in ‘The Boys’ Campaign
Manscaped, a global men’s grooming company and lifestyle consumer brand, has launched its all-new campaign that utilizes a unique visual metaphor. It blended optimized and data-driven performance with a big and bold, long-term, brand-building strategy. Marcelo Kertesz, chief marketing officer of Manscaped, said ‘The Boys’ is all about embracing this brand and performance marketing re-balance. […]
Adidas Introduces Home and Away Kits for UEFA Euro 2024, Uniting Fans and Players
Adidas has unveiled its latest series of technical performance kits, reimagined home and away designs, for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales for the upcoming UEFA EURO 2024. The jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style to create something new for this next […]
Impossible Foods Makes Shift Towards Flavor, Adopts New Identity
Impossible Foods has adopted a brand refresh and striking red packaging to put its products, meat alternatives, front and center. The company relaunched its brand identity and highlighted its flavor and nutrition. A spokesperson for Impossible Foods said the brand wants to appeal to meat-eaters and flexitarians, who make up about 90 percent of the […]
