Adidas has unveiled its latest series of technical performance kits, reimagined home and away designs, for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales for the upcoming UEFA EURO 2024.
The jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style to create something new for this next generation of players. Adidas said its design team focused on delivering something that gives an unexpected and fresh perspective from what has come before. The brand has remained respectful and true to the federation’s football heritage.
Sam Handy, VP of Product and Design at Adidas, said the national shirt is the visual symbol that binds a nation together, as its team looks to deliver moments for fans that will last a lifetime. “The shirt represents so much more than sport – it represents unity, it represents a passion that connects us, and it represents an identity that is celebrated as its highest during an international tournament. We bind this emotion and energy by nodding to the intrinsic DNA of each federation, topped with bold new looks, which fans can wear proudly, both in the stands and on the streets this summer.”
The shirts have been crafted for performance and provide world-class players with the confidence to play under pressure. The lightweight jerseys feature the latest in Adidas technology. It includes either HEAT.RDY technology, optimized to keep players feeling comfortable, or AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry.
Adidas highlighted that lighter crests and additional mesh panels have been applied to improve airflow and comfort, as well as help players focus on the game at hand. Adidas has been a proud UEFA partner for several decades. It also provides the official match ball for UEFA EURO 2024.
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