Bradford 2025: UK City of Culture, Zayn Malik Ambassador and the Bantams to Feature Logo
The city of Bradford in England is headed for some major changes as it transforms into the UK City of Culture 2025. Former One Director singer Zayn Malik is the face of the city as Bradford 2025 Ambassador. He will be part of some citywide activations and special projects that will celebrate everything that the […]
Cadbury Ice Cream ‘Guaranteed Not to Last’ Campaign is Rich in Emotion
Cadbury Ice Cream’s latest campaign created by VCCP London captures the very essence of relatable moments that the brand is renowned for. The 20” spot ‘Mum & Son’ highlights a son’s disappointment upon discovering an empty Cadbury Ice Cream tub in the freezer. He puts it back in the freezer without a second thought. A […]
DoorDash Partners with Wing for Drone Delivery Pilot Program
After a successful drone delivery pilot program in Australia, DoorDash and Wing have launched their drone delivery partnership in the United States. Their first restaurant partner is Wendy’s, wherein select local consumers can order eligible menu items from the food outlet. Harrison Shih, Senior Director of DoorDash Labs, said they are excited to expand their […]
India: Rising Adoption of Gift Cards, Industry to Reach USD15.7 Billion by 2028
The gift card industry in India is expected to reach USD 8.9 billion in 2024 and USD 15.7 billion by 2028. This market is set to record strong growth over the medium term. According to the ‘India Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update’, consumers from […]
