Cadbury Ice Cream’s latest campaign created by VCCP London captures the very essence of relatable moments that the brand is renowned for.
The 20” spot ‘Mum & Son’ highlights a son’s disappointment upon discovering an empty Cadbury Ice Cream tub in the freezer. He puts it back in the freezer without a second thought. A dad then finds the empty ice cream box in the freeze as his children avoid his gaze by trying to focus on their homework.
Source: www.cadburyicecreamland.com
Charlotte Hambling, Global Marketing Manager at Froneri, believes the new Cadbury campaign will have real cut through in the ice cream category. “It’s rich in emotion and taps into such a powerful human truth. Casting real families brought additional warmth and authenticity and will resonate strongly with our family audience. The ad also plays to the relatable, slice of life scenarios that we have come to love from Cadbury…this ice cream is guaranteed not to last in any household.”
Daniel Glover-James and Elias Torres, Creative Directors at VCCP London, said they have been all there. “Looking forward to a Cadbury Ice Cream, heading to the freezer, opening the box…and it’s empty! Someone has got there first, and they’ve even put the empty box back in the freezer! We wanted to share that frustration, to let people know we feel their pain, but with ice cream this good it won’t be in the freezer long.”
Also Read: ‘Yours for 200 Years’: Cadbury Celebrates 200th Anniversary
