A New Era of Art: Chrysler Museum of Art Unveils Its Dynamic Visual Identity
The Chrysler Museum of Art has been a beloved cultural institution for decades, housing an internationally recognized collection of over 30,000 objects, including one of the largest glass collections in America. However, as the museum embarks on an exciting expansion journey, it has unveiled a bold new visual identity that better reflects its evolving mission […]
Bradford City of Culture 2025: A Cultural Branding Inspired by Heritage and Heart
Every four years, the UK designates a City of Culture, spotlighting the vibrant creativity and heritage of a chosen city. The city’s cultural festivities are a testament to its rich heritage and the creative pulse that beats at its core. In 2025, the spotlight turns to Bradford, as it prepares to be named ‘the Bradford […]
For a Greener Future: Pachama’s Impactful Branding Transforming Carbon Offset
Corporate greenwashing is a growing concern in today’s world. Carbon offsetting is a topic of heated debate in the realm of environmental conservation. Pachama, a California-based company, is paving the way for a new era of transparency in carbon offsetting. It emerges as a beacon of innovation, challenging the status quo with its groundbreaking approach […]
