Unlock Your Passion: The V&A ‘s Innovative Campaign for Every Enthusiast
The Victoria & Albert (V&A) Museum is a highly esteemed cultural institution in London. Unfortunately, some people believe it is not accessible to them. In response to this perception, the museum has launched an innovative campaign to change people’s minds. The campaign is centered around the tagline “If you’re into it, it’s in the V&A,” […]
Chips Ahoy! Revamps Classic Brand with Improved Chocolate Chips
America’s favorite chocolate chip cookie brand Chips Ahoy! is introducing a new recipe in an effort to revamp its taste. The new cookie ‘MMMproved’ will look and feel the same, but with a refreshed taste that features chocolate chips with higher cocoa and Madagascar vanilla extract content. Sabrina Sierant, senior director at Chips Ahoy! highlighted […]
Sonic Branding: How Does it Elevate Marketing and Give Voice to Brands
Sonic branding, also called audio branding, uses auditory elements to brand products or services. It’s about unleashing the power of sound to create a unique identity. From the sound of a church bell to jingles on the radio, to today’s social media, sound is an integral part of our lives. Sonic branding leaves an indelible […]
Unilever Leaves Ben & Jerry’s to Focus on Superior Brands, New Ice Cream Company by 2025
After a disappointing 2023 for ice cream sales, Unilever is set to separate from Ben & Jerry’s and establish it as a separate business. The British consumer products company highlighted that ice cream businesses have a very different operating model. Hein Schumacher, Unilever CEO told the media, that the future growth of the company and […]
Swatch Partners with Tate Galleries for Very Artful Timepieces
Swatch has taken an art dive with world-famous Tate galleries for the Swatch x Tate Gallery Collection. It reflects the essence of the Swatch brand in a way that none of its art collaborations have before. According to an official statement, Swatch said its partnership with Tate Galleries represents a journey through time, genre, and […]
‘Taste ID’: Globant’s New Ad Challenges Nonsense Tech Applications with Humor
Globant, a digitally native company that is focused on innovative technology solutions, has launched a new commercial called ‘Taste ID’. Created by GUT, an award-winning global agency, the advertisement puts the spotlight on real users and businesses with a humorous twist. ‘Taste ID’ is a fictional technology that makes dubious claims of being able to […]
Nike Spotlights Innovation and Newness to its Categories For a Strong Brand
For a strong brand and pricing power with consumers, Nike believes the key lies in innovation and newness. Nike recently delivered revenues up slightly than prior year’s double-digit growth and outperformed its expectations in North America. Matt Friend, Nike’s chief financial officer, said the brand is focused on what matters most to capture the strong […]
