Dole Packaged Foods Tackles Organic Waste with Functional Fashion
Dole Packaged Foods has created a beautiful solution with Rais Case (circular design brand) and Ananas Anam (creator of Pinatex) to transform organic waste into functional fashion. They launched Vida Bag, a limited-edition product made with Pinatex, an innovative, vegan leather alternative created by Ananas Anam using pineapple leaf fibers from the Dole Philippines farms. […]
Think Different, Brand Better : Neurodiversity’s Impact on Creativity
In an ever-evolving digital landscape, the importance of creativity in branding cannot be overstated. Brands are constantly seeking fresh, innovative perspectives to captivate their audiences and stand out in a crowded marketplace. While traditional marketing strategies have their place, a growing recognition of neurodivergent creativity is reshaping the way brands approach their messaging and branding […]
Zefr Expands Brand Safety and Suitability Measurement Product with TikTok
Data platform Zefr has announced a significant expansion of its brand safety and suitability measurement product with TikTok. This empowers global advertisers to deploy advanced brand suitability controls like Category Exclusions and Vertical Sensitivity controls. These offer unparalleled protection and customization for brands advertising on TikTok. It ensures each campaign aligns with its unique brand […]
‘Relax, it’s iPhone’: Apple Puts iPhone15 Through a Bumpy Rickshaw Ride
Apple has featured the durability test of its latest iPhone15 through a very bumpy rickshaw ride in India. The campaign, works of TBWA/Media Arts Lab Singapore and produced by Nirvana Films, highlights the iPhone15 with its back glass, custom dual ion-exchange process, within an aerospace-grade aluminum enclosure. It showcases the Ceramic Shield front cover which […]
What is YouTube Select Shorts? How Will it Help Brands? All You Need to Know
YouTube Shorts has gone a step further with the launch of YouTube Select Shorts to help brands and marketers boost their audience and viewership. This feature comes after YouTube Shorts surpassed two billion monthly logged-in users and 70 billion daily views globally. YouTube Select allows brands to connect with their audiences through content that’s not […]
Tan-Luxe First Celebrity Collaboration with Paris Hilton for The New Self-Tanner
Tan-Luxe, a self-tan skincare brand, has roped in Paris Hilton – the company’s first-ever celebrity collaboration – for its latest product The Future Airbrush 360 Self-Tan Mist. It offers Triple Tan+ Technology and Hydra-Boost Complex. It comes with a Pink Sands scent curated exclusively by Hilton, herself. Marc Elrick, Tan-Luxe founder and CEO, highlighted that […]
Ryan Reynolds Goes All Out in Marketing Wrexham AFC
Ryan Reynolds invested $2.5 million into one of the world’s oldest soccer teams Wrexham Football Club. With the Deadpool actor’s marketing skills, the Welsh football club is reaching for the stars. And it has progressed; the team was recently promoted to League One of the English Football League. Before this leap, Wrexham FC was in […]
