Hard Rock International, Seminole Gaming and Royal Caribbean Group – A Global Partnership of Rewards
Travelers and holiday goers can now take advantage of accommodations, meals, discounts, and more rewards through Hard Rock International, Seminole Gaming, and Royal Caribbean Group partnership. Jeff Hook, Executive Vice President and Chief Marketing Officer at Seminole Hard Rock Support Services, said Hard Rock International and Seminole Gaming are thrilled to help their valued guests […]
Beyond Butterflies: GoldBug’s Fresh Facelift for the Next Generation
For over half a century, GoldBug was the reliable-but-forgettable name behind beloved baby essentials. But in its bid to captivate young, logo-savvy parents, the 56-year-old brand knew it needed a major rebrand. With a vibrant color palette, nostalgic 70s typography, and an endearing insect ecosystem, GoldBug’s rebranding efforts signal a departure from traditional baby visuals. […]
Motel 6 Deploys Garfield as First-Ever Chief Pet Officer
With the world premiere of The Garfield Movie set for May 24, Motel 6 has announced the famous tabby Garfield as its first-ever Chief Pet Officer. Adam Cannon, Chief Brand Officer of G6 Hospitality (parent company of Motel 6 and Studio 6) says Garfield is well-known for his appreciation of naps. “So he’s an expert […]
Lacoste ‘Play Big’ with Novak Djokovic and Venus Williams, Reflects Commitment to Inclusivity
Lacoste has launched its ‘Play Big’ campaign with tennis great Novak Djokovic and former World No.1 Venus Williams to highlight talent and charisma. The campaign celebrates diversity and unity and reflects the brand’s commitment to inclusivity. The French company said ‘Play Big’ finds its heartbeat in the uniqueness and strength of six iconic ambassadors, each […]
Outfront Media and StreetMetrics All for Bus Advertising
Outfront Media and StreetMetrics are keen to enhance dynamic measurement for bus advertising and have teamed up to highlight its positive outcome for brands. Outfront, which is one of the largest out-of-home media (OOH), and StreetMetrics, a leader in moving OOH measurement, aim to leverage dynamic data to plan, to uncover campaign insights, and provide […]
