Gen Z is Emotionally Engaged and Invested in TV and Streaming Platforms than Social Media: Report
Marketing agencies and experts are investing their time and money into trying to decode the Gen Z – their likes and dislikes. The latest insight ‘Laugh, Cry, Share, Buy: How TV & Streaming Influences Gen Z More Than Leading Social Platforms’ by the Video Advertising Bureau (VAB), seems to have determined that people born between […]
Deloitte Digital Launches Generative AI Solution for On-Brand Content Creation: CreativEdge
Deloitte Digital has introduced a production-ready Generative AI solution ‘CreativEdge’ for customized, on-brand creation. Its latest product is designed to empower marketing teams with the capabilities of Gen AI for content creation. The launch of CreativEdge reflects a significant shift in the marketing landscape, marking an evolution from hypothetical Gen AI discussions to an accessible […]
Monzo Unleashes First Brand Campaign ‘Money Never Felt Like Monzo’ in Five Years
UK’s largest digital bank Monzo has leveraged money in its latest campaign, a first in five years, to evoke emotions, stress, and anxiety, but with a twist. The campaign ‘Money Never Felt Like Monzo’ celebrates the way the platform helps people feel better about money. Directed by Marie Schuller, the 60-second ad film highlights the […]
Pizza Hut Steps into Burger Business with the New Cheeseburger Melt
Pizza Hut has gone burgers with the launch of its new Cheeseburger Melt, a parmesan-crusted thin crust Melt folded and loaded with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side. However, it has ditched the bun and improvised it with a medley of flavors. The new cheeseburger is portable, […]
David Beckham is the Face of BOSS Brand in a Multi-Year HUGO BOSS Deal
HUGO BOSS has signed a multi-year deal, which evolves the BOSS Menswear collections, with former England soccer captain David Beckham for BOSS brand. This deal is described as first of its kind for BOSS Menswear. It will deliver innovative and captivating designs that reflect the style and aesthetic values of the legendary David Beckham and […]
