Kellogg’s Special K Celebrates and Empowers Women, Features Pregnant Woman for the First Time in History on Cereal Box
Kellogg’s Special K is celebrating and empowering expectant mothers across the US by featuring a pregnant best-selling cookbook author Molly Baz on the front of its Special K cereal box. This is the first time in the company’s history that a pregnant woman has been featured on the box. Kellogg’s has partnered with Molly Baz […]
Mercado McCann’s Hotel La Argentina Bags Best of Show: NYF Advertising Awards 2024
The New York Festivals (NYF) Advertising Awards 2024 recorded impressive work of creative storytelling and innovation in entries. The event awarded outstanding entries with various awards such as Best of Show, NYF Grand, Gold Towers, Silver Towers, Bronze Towers and Finalists. Scott Rose, President of the NYF Advertising Awards Competitions, highlighted the quality of work […]
Havas Middle East Powers ‘Mountain of Youth’ – Evian’s Latest Global Campaign
Evian partnered with creative agency Havas Middle East to power up its latest campaign ‘Mountain of Youth’. The Natural Spring Water brand has reignited its iconic Live Young signature, inspiring people to adopt healthy and joyful behaviors through self-care and wellness. Evian says its latest campaign pays homage to the brand’s unique heritage of the […]
Capital Logistics Unveils Refreshed Branding, Redesigned Website
Award-winning logistics provider Capital Logistics has launched its refreshed branding and website, reflecting the evolving industry. The company stands out as a beacon of adaptability and advancement. Jeff Gerson, founder and CEO of Capital Logistics, says they recognize the importance of staying ahead of the curve. “Our refreshed branding and website are a small part […]
Urban Kind Rebrands: Protecting City Skin with Nordic Design
The global skincare market is witnessing a surge in products specifically aimed at protecting the skin. Urban Kind, a Swedish skincare brand, has embraced this trend with a unique approach to shielding the skin from daily pollutants. Backed by a team of leading chemists and dermatologists, Urban Kind’s self-care products prioritize protection, authenticity, and natural […]
Fusion92 Marks its 25 Years With a Comprehensive Brand Refresh
Fusion92, a Chicago-based marketing agency that has been at the forefront of innovative marketing solutions, is celebrating its milestone of 25 years. To commemorate this special occasion, it has undergone a comprehensive brand refresh. Matt Murphy, Fusion92 founder and CEO, says the rebranding symbolizes their evolution from a digital-era startup to a forward-thinking leader that […]
Toyota Camry Hybrid ‘It’s a Vibe’ Builds on T2 Marketing Model
Toyota has unveiled a new campaign, developed using the company’s long-standing Total Toyota (T2) marketing model, to highlight the all-new, all-hybrid 2025 Camry. It comes with enhanced safety features and enhanced technology for extraordinary daily journeys. Mike Tripp, group vice president of Toyota Marketing, said the campaign builds on the company’s long-standing reputation as […]
Is it a Cookie…Is it a Candy Bar? Twix Delivers Delight to Gen Z
TWIX, a Mars’ brand, with its latest campaign ‘Disguise’ to delight Gen Z with a humorous cookie or candy bar take. Created by adam&eveDDB, Twix has hit the right spot with the humor-filled ad film. The ad features two friends and a biker gang gathering. “Cookie inside a candy bar?” says the woman. “It’s like […]
