Is it a Cookie…Is it a Candy Bar? Twix Delivers Delight to Gen Z

TWIX, a Mars’ brand, with its latest campaign ‘Disguise’ to delight Gen Z with a humorous cookie or candy bar take. Created by adam&eveDDB, Twix has hit the right spot with the humor-filled ad film.

The ad features two friends and a biker gang gathering.

“Cookie inside a candy bar?” says the woman. “It’s like a cookie in disguise.”

The friend wonders what he’d do if one of their gang members was in disguise. “I’d snap em!” he says and breaks his Twix bar in two.

One of the group members looks around, scared and then suddenly, everyone laughs.

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Nandika Chand