Dana Al Fardan has come up with a new onboard theme song The Ascent for Qatar Airways. Performed by the Qatar Philharmonic Orchestra, The Ascent is a trilogy of “The Awakening” and “The Dawn” – the airline’s two previous theme songs. It commemorates new beginnings and adventurous journeys following the World Cup 2022.
“The Ascent” is a unique fusion of Arabic charm, intertwined with classical music. The incorporation of traditional Arabic instruments like the Ney and the Rababa, along with the violin, piano, and cello, cannot be missed.
Dana Al Fardan said she wanted to capture the sounds of her country and explore the nuances of different Arabic instruments, rhythmic patterns, and flourishes. “The idea is to preserve the authenticity of one style of sound and build it into another in a way that fits without one having to accommodate the other by deconstructing itself.”
She said the trilogy captures the evolution in their shared human experience over the last six years. “Setting itself within the DNA of Qatar Airways, it reflects the spirit that seeks to take flight and constantly ascend to higher fields of knowledge.”
Akbar Al Baker, CEO of Qatar Airways Group, believes music is a universal language. “At Qatar Airways, we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination.”
He highlighted that Dana Al Fardan’s onboard music has become synonymous with Qatar Airways’ brand identity. “It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana’s new symphony.”
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