To make this year’s Thanksgiving memorable, Google collaborated with NBCUniversal and Macy’s to document holiday moments. Google Pixel utilized NBCUniversal’s Spotlight+, a brand new ad innovation, to enable the custom spots, and Google’s brand spots to show across all screens.
Sari Feinberg, SVP, Marketing and Content Partnerships, NBCUniversal Advertising and Partnerships, said they are always looking for meaningful moments to bring audiences together. “Through the power of partnership, we are teaming up with Google Pixel this holiday season to tap into two of New York City’s iconic staples – The Macy’s Thanksgiving Day Parade and the Radio City Rockettes.
By using Google Pixel’s technology and pairing it with NBCUniversal’s unmatched holiday content, we’re helping audiences capture and seamlessly edit unforgettable moments with their loved ones that can be cherished and shared time and time again.”
Zach Overton, Senior Director of US Marketing, Devices and Services, Google, believes holidays are about creating unforgettable memories at any time, anywhere. “And that’s what you can do with Pixel 8’s new AI-powered camera features even in the most challenging situations or surroundings. We’re excited to bring these features to life contextually, in partnership with NBCU, during one of the year’s most memorable holiday experiences in the Macy’s Thanksgiving Day Parade, creating content with the Radio City Rockettes to inspire people to elevate their own holiday photos.”
Jordan Dabby, Senior Director, Partnership Marketing & Media, Macy’s Studios, expressed thrill to partner with NBCUniversal and Google to showcase the magic behind the scenes of the Macy’s Thanksgiving Day Parade via a picture-perfect collaboration with Radio City Rockettes and Google Pixel 8. “As millions gather with friends and family to enjoy that nation’s most beloved holiday spectacle the commercial spots will remind them to capture these special moments.”
Also Read: Burger King and McDonald’s Turn to Fashion to Connect with Young Consumers
