Haus Labs by Lady Gaga, a clean artistry brand backed by HausTech Powered innovation, is set for launch across Europe with Sephora. The viral beauty products will be in stores and online on March 26 across France, Italy, Spain, Portugal, Sweden, Denmark and Germany, as well as Switzerland, Greece, Romania, Poland and Czech Republic.
Ben Jones, CEO of Haus Labs by Lady Gaga, said Europe is a critical milestone for the company. “We are honored to be exclusive with the global retail powerhouse SEPHORA. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch, and feel our products at SEPHORA, showing them that Haus Labs by Lady Gaga is a leader at the forefront of Art, Science, Beauty, and Technology.”
Kelly Coller, CMO of Haus Labs by Lady Gaga, said the two mission-based brands, Haus Labs and Sephora, are committed to belonging, inclusivity, and kindness. “We are coming together once again to disrupt the beauty market with innovation, artistry (including artistry in formulations) digital firsts, and world-class marketing. We are pioneering a new beauty movement beyond serving looks. Together with Sephora, we are serving self-love.”
Sylvie Moreau, President of Sephora Europe and the Middle East, expressed excitement to launch Haus Labs by Lady Gaga in the European market. “At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of Haus Labs by Lady Gaga and thrilled to experience the brand’s game-changing formulas.”
Haus Labs by Lady Gaga brings its science-forward products to the EU. It features futuristic, patent-pending proprietary ingredients, including Fermented Arnica. The products are 860 percent more potent than traditional arnica which visibly reduces redness, inflammation, and environmental stress on skin.
Moreover, content creator NikkieTutorials will join forces with Sephora Europe for the launch. They will talk about the Haus Labs by Lady Gaga brand, and what it means to be supercharged by science, powered by innovation, and created with kindness.
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