With the world premiere of The Garfield Movie set for May 24, Motel 6 has announced the famous tabby Garfield as its first-ever Chief Pet Officer.
Adam Cannon, Chief Brand Officer of G6 Hospitality (parent company of Motel 6 and Studio 6) says Garfield is well-known for his appreciation of naps. “So he’s an expert when it comes to a comfortable night’s rest. Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level.”
Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment, said through this creative and impressive campaign, Motel 6, which is the official hotel partner of The Garfield Movie, will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval. “Who better to provide his expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat!”
Garfield, Chief Pet Officer at Motel 6, said he loves seeing himself on the big screen. “So, I figured, hey let’s double down on my big break and take a new position as the first-ever Chief Pet Officer for Motel 6. As you’ll see in my new move, I know first-hand how good it feels to be welcomed with a nice place to sleep.”
Garfield said his first order of business was to design his Garfield Movie-themed rooms for all cats to enjoy, and one lucky winner would get the chance to join me on the orange carpet at the premiere and stay with three friends in his own suite, designed to look like him and everything he loves. The tabby crafted his own premium suite at Motel 6 Hollywood – a complete room transformation into an orange oasis, all guests and their cats and dogs will appreciate this immersive experience, complete with walls of orange fur and stripe prints, a cat condo and tree, dog and cat amenities and plushies of the beloved movie characters.
Garfield is also transforming rooms into a unique The Garfield Movie-themed experience at ten additional Motel 6 locations nationwide to ensure cats and dogs are treated like royalty. Moreover, pet enthusiasts have the chance to join Garfield on the orange carpet at The Garfield Movie world premiere on May 19 in Los Angeles. One lucky winner and up to three guests will receive tickets to the premiere, round-trip flights, and a two-night stay in The Garfield Movie-themed Suite at Motel 6 Hollywood for their crew. The Grand Prize winner and 20 runner-ups will receive a $25 movie gift card and a one-night stay voucher redeemable at any Motel 6 location of their choice.
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