The retail division of CVS Health, CVS Pharmacy has launched Well Market – a new store brand consumables featuring snacks, beverages, and groceries. Consumers can find a variety of 40 delicious new snacks, beverages, and groceries on the shelves of CVS Pharmacy stores and on its online portal.
Musab Balbale, Chief Merchandising Officer at CVS Health, said their goal is to be the most consumer-centric healthcare solutions company. “Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave. From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.”
Mike Wier, Vice President of Store Brands at CVS Health, said they anticipate consumer preferences. “The creation of Well Market is no exception. “Well Market offers exciting new options for consumers to explore their taste preferences and nutritional needs. Crave-worthy snacks can be part of a balanced lifestyle, and that’s what we help our customers achieve at CVS Pharmacy.”
Well Market range of products has been crafted by experts and taste-tested by food lovers. It offers a fusion of nutritional options and irresistible flavors. CVS Health says Well Market offers consumers options ranging from bold and spicy to sweet and savory – from Turmeric Curry Trail Mix to Sea Salt Rustic Plantain chips to Dark Chocolate Lightly Dipped Cashews – Well Market’s innovative flavors cater to diverse taste preferences.
It revolutionizes the way flavors are introduced, such as the brand’s first-to-market line of flavor-infused sprouted almonds, including Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon, with each flavor infused during the sprouting process. This innovative technique enhances the taste and keeps hands clean, and sprouting may help digest nutrients found in the almonds more easily, helping customers get the most out of every bite.
`Moreover, Well Market offers products that reflect the trends and flavors customers want. It features a selection of products that contain no artificial preservatives, sweeteners, or colors, and contain 0 grams of trans fats. “Whether customers have specific dietary needs or preferences like vegan, gluten-free or keto, are seeking options to meet a wide variety of wellness goals, or are simply looking to satisfy a craving for something more indulgent, Well Market caters to personal taste preferences and individual needs,” said CVS Health.
Market Well is aligned with CVS Health’s goal of ensuring all store brand packaging is 100 percent reusable, recyclable and compostable by 2030. Existing Gold Emblem and Gold Emblem abound nut products currently in non-recyclable composite canisters will transition to recyclable PET jars under the Well Market label.
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