KFC Singapore is taken the 3D route – anamorphic display – to highlight its latest offering the Extra Tasty Crispy (ETC) Burger. The immersive 3D display presents the iconic ETC Burger in a larger-than-life format across synchronized dual screens. Consumers will be entranced by captivating 3D effects displayed at Wilkie Edge and Ten Square in Singapore.
Juliana Lim, senior director of marketing and innovation at KFC Singapore, said they are always on the lookout for new and inventive ways to elevate the KFC experience by pushing creative boundaries to captivate audiences. “With our commitment to providing the best chicken burgers in town, the ETC Burgers represent our dedication to continually improving and enhancing our menu offerings.”
Kelvin Goh, senior media director at Havas Media Singapore, expressed thrill of bringing the ETC Burger to life in a truly spectacular way. It celebrates more unforgettable moments that resonate with consumers and KFC fans.
As part of the campaign, KFC at PLQ Mall served chicken burgers and ran an immersive ultimate KFC experience for consumers. There was new signage at the outlet ‘#Chicken_Burgers by KFC’, which showcased the restaurant’s commitment to providing the best chicken burgers. Furthermore, it deployed a gigantic ETC greeting stand for customers walking in.
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