Category: Industry

Volkswagen Singapore Steps into Podcast Advertising, Tackles Range Anxiety with Potential EV Customers
05 Aug

Volkswagen Singapore Steps into Podcast Advertising, Tackles Range Anxiety with Potential EV Customers

Volkswagen Singapore has ventured into podcasts with its latest campaign to reach out to consumers

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Middle East SMBs Benefit From Positive Impact of Advertising: Amazon Ads Research
31 Jul

Middle East SMBs Benefit From Positive Impact of Advertising: Amazon Ads Research

Small medium businesses (SMBs) in the Middle East are positively inclined toward advertising. New research

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Elevision Launches Dubai’s Newest DOOH Media Network with DWTC
27 Jul

Elevision Launches Dubai’s Newest DOOH Media Network with DWTC

Elevision with the Dubai World Trade Center (DWTC) has launched a new digital-out-of-home (DOOH) media

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Publicis Groupe Acquires Largest Influencer Marketing in the World – Influential
26 Jul

Publicis Groupe Acquires Largest Influencer Marketing in the World – Influential

French multinational advertising and PR company Publicis Group has acquired ‘Influential’ – the world’s largest

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Netflix to Monetize its Ad Inventory, More Options for Advertisers
19 Jul

Netflix to Monetize its Ad Inventory, More Options for Advertisers

Netflix has been trying to scale up its ad-supported subscriber base and seems to have

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Global Advertising Revenue to Hit $1 Trillion in 2026: Report
17 Jul

Global Advertising Revenue to Hit $1 Trillion in 2026: Report

Technological disruption and increased geographic and industry competition in the global entertainment and media industry

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