Google and Apple have long sparred over hardware, software, and more. This rift between Google and Apple has now extended beyond hardware and software to engaging advertising campaigns. In smart new ads, Google playfully compares its Pixel phones to iPhones, suggesting Apple has lost its innovative edge. The ads cleverly compare its Pixel phones to Apple’s iPhones through animated versions of the iPhone 14 Pro and the Pixel 7 Pro or Pixel Fold surprisingly become friends, showcasing the Pixel’s superior features and leaving the iPhone envious.
Unveiling the #BestPhonesForever Campaign
Google fires up its new Pixel Phone campaign, aptly named #BestPhonesForever, to not only generate excitement around its recent Pixel fold but also to showcase, in a fun way, how the Pixel outshines Apple’s iPhone 14 Pro. This entertaining ad series has garnered attention with its blend of sarcasm and amusement, capturing the essence of the ongoing rivalry.
Each ad in the campaign focuses on highlighting the Pixel’s innovative features that set it apart from the iPhone. In the ad ‘Plateau’, by making fun of the notorious blue bubbles in iMessage, the Pixel flaunts its Astrophotography mode, Call Assist, 30x Zoom capabilities, and AI prowess leaving the iPhone envious.
Another ad mocks Apple’s privacy stance, with Pixel reassuring iPhone its built-in VPN keeps data safe.
In the ad titled ‘Seeing Stars’, Google mocks the iPhone’s lack of astrophotography capabilities. Just another tactic through which Google cleverly emphasizes the Pixel’s superiority.
Moments of Comfort and Support
While Google calls out the iPhone as outdated, it also offers moments of comfort by acknowledging the iPhone’s legacy and loyal user base. The Pixel provides a shoulder to lean on for the iPhone, portraying it as an old legend that needs support to keep up with the younger smartphones. By poking fun at Apple’s reliance on lightning cables and its notorious battery life issues, these ads cleverly balance sarcasm with a touch of nostalgia.
A Playful Future and Memorable Interactions
The ads continue to entertain with memorable interactions between the Pixel and the iPhone. The final video highlights the iPhone’s realization of the Pixel’s advanced features and playfully questions the state of technology with the line, “What year is it? Do we have flying cars yet?” which showcases the Pixel Fold’s ability to unfold, astonishing the iPhone, while the Pixel’s Magic Eraser and VPN features add to the iPhone’s jealousy.
The Personified Phones Strike a Chord
Humanizing the phones as characters who banter like old friends is clever and memorable. The ads have resonated, with some calling the approach cute and funny and the back-and-forth clever and well-written. Through this innovative marketing strategy, it is clear that Google wants audiences seeing these ads to view Pixel as the fresh, modern choice and iPhone as outdated. All things said, these ads not only entertain but also emphasize the Pixel’s advancements in astrophotography, technology, and design.
The Big Picture
Google’s ad campaign is creative and unique. With the tagline #BestPhonesForever, it shows the brand’s commitment to innovation and excellence. The ads make fun of the iPhone’s shortcomings and highlight the Pixel’s advantages in a playful way. Google thinks Pixel is more innovative now and hopes to win new fans with these playful jabs at Apple. As the battle between Google and Apple continues, consumers eagerly await the next chapter in this playful rivalry.
Also Read: Apple Reigns as the ‘World’s Most Valuable Brand’: Kantar BrandZ Report 2023
