Building an Indispensable Brand: Why Taking Action in Marketing Matters
Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
Building Up: Apple’s Retail Stores are Now a Community Hub
This time around, Apple’s classic branding does not stop at sleek minimalist designs. The larger-than-life concept is beyond the tip of our forefingers. Apple Inc. has set out to build a community starting with the biggest product: the Apple store. Needless to add, Apple’s rebranding has yet again struck a chord with its reverent community. […]
