With 2023 now in the thick of the holiday shopping season, Bath & Body Works has launched a “Come Back to Your Senses” campaign for consumers to stop and reset. This is part of the brand’s Annual Candle Day.
Bath & Body Works displayed its biggest candle, 10 feet tall, at Herald Square in New York City, for a perfect pause for shoppers. Maurice Cooper, Chief Customer Officer, said customers have built Candle Day into their holiday activities. “We are humbled to be a small part of their traditions. This brand-created national holiday is not only the biggest selling day of the year for candles, but our customers have made it so much more, with many prepping and planning for weeks. For many, this is a highlight of their holiday season.”
Millions of Americans, over the history of Bath & Body Works’ Annual Candle Day, have shopped in-store or online to claim their favorite candles. This year, the retailer unveiled a candle as big New York City’s holiday spirit – a 10-foot tall ‘Tis the Season’ candle.
Bath & Body Works said members of the My Bath & Body Works Rewards loyalty program will have early access to the 150+ candle assortment in-store and online through their My Bath & Body Works account beginning Friday, December 1 with all customers gaining access to the annual event. Candle Day 2023 will offer more than 150 3-wick candles across 120 Bath & Body Works-exclusive fragrances, including 24 Candle Day scents launching exclusively for the event.
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