We can never get too old for teleshopping and Ikea has made live commerce very competitive by deploying cats and dogs. TikTok shoppable livestreams have personal influencers doing their thing, but Ikea’s The Pet Shopping Network, a TikTok live livestream broadcast, has cats and dogs showing new products. The UK-based furniture retailer collaborated with creative agency Mother for this latest campaign.
Kemi Anthony, Marketing Communications Manager at Ikea, says pets are so much more than just pets. “They’re one of the family. We celebrate their birthdays, dress them up, and let’s be honest, they pretty much run the household. At Ikea, we get that. That’s why we’re excited to offer furniture that’s designed just for them, to cater to their unique needs and still looks good. And we’ve found an entertaining way to bring this campaign to life.”
Nick Hallbery, Executive Creative Director at Mother, highlighted that in classic teleshopping style, there is no better person to talk about a product than those who will be using it. “With the Pet Shopping Network, we’ve got part customer research and part entertainment, in one package. Our aim is to help the four-legged members of every household feel as at home as their human companions, with a dedicated collection that’s just for them. Sorry humans.”
This campaign has cats and dogs demonstrating the new products, interacting with the human audience at home, with the highlight being kittens and puppies sitting in comfy UTSADD pet bed. It will also feature in-store and social media activities from Ikea.
Video credit: creative.salon
Also Read: Tissot and Wilson Partners with WNBA for Limited-Edition Watches
