Deliveroo can cross creeks and mountains to make sure its customers get what they ordered. Recently, the British online food delivery company embarked on an extraordinary journey in Dubai with a one-off Abra delivery at the historic Dubai Creek. This feat reflected Deliveroo’s commitment to creating hyperlocal experiences and connecting communities.
The Dubai Creek is a symbol of Dubai’s rich history and the traditional wooden boat embodies the spirit of nostalgia and reflects the great city’s evolution to a global metropolis. An official statement described the Arabic word ‘abra’ as to cross.
“Deliveroo ingeniously integrated its brand into the 30-year-old vessel, preserving elements of its rich heritage while embracing modernity. The unique transformation was designed to complete a one-off stunt on the historic waterway between Deira Old Souk and Bur Dubai.”
It highlighted that culinary diversity thrives in Deira and Bur Dubai. “Some of the most sought-after restaurants and cuisines revealed by Deliveroo include Al Safadai, Laffah, Manoushe Street and Jawharat Al Sham for authentic Middle Eastern flavors, Krave with its nutritious offerings and Pars Iranian with its array of rich Iranian dishes.”
Deliveroo also indulges its customers with cuisine from various cultures, such as authentic Indian dishes from Gazebo, Chinese food from Chin-Chin, while Mannaland is considered for its vibrant Korean flavors, and Jollibee for fastfood. The company’s extensive presence across the country ensures that customers can explore a world of local delights all through the click of a button.
Deliveroo’s latest stunt serves as a nostalgic nod to Dubai’s storied past. It remains steadfast in its commitment to uphold tradition, fostering community, and becoming the gateway to great on-demand delivery experiences in every neighborhood.
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