HI-CHEW, an immensely fruity and intensely chewy candy, has launched Chewbie as the brand’s official mascot. Chewbie is at the forefront as a vibrant brand persona with a big personality.
It is the embodiment of HI-CHEW, a plump, carefree chew whose mission is to make the world a bit more fun and extraordinary. Chewbie is a spontaneous character and lets curiosity get the best of them. It’s truly a lovable mascot and encourages fans to go for fun and embrace their authentic selves.
Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Moringa America INC., says Chewbie embodies everything that HI-CHEW represents – joy, excitement, and chewiness. “Chewbie’s friendly energy and mischievous attitude are sure to bring even more fun to the HI-CHEW brand,” he said. “We look forward to welcoming Chewbie as our official mascot and creating opportunities for fans to interact with a tangible vision of HI-CHEW.”
Chewbie will have its first big break on Jimmy Kimmel Live! week of October 14th. The mascot will lead HI-CHEW at various events and activations in person, on social media, and on the big screen. Chewbie will prompt consumers to taste and experience HI-CHEW with its undeniable charm and style.
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