JioMart ’s new brand campaign Shopping Aisa, India Jaisa is a series of films that positions the Reliance company as India’s indigenous challenger to big international names.
The capaign, which will be released during the 2023 IPL season over the next three months, is designed to appeal to buyers and sellers. It reaches out to the intrinsically, inclusive and authentic Indian. “Shopping Aisa, India Jaisa” centres on communication tenets with relationship being crucial to both online and offline shopping in India.
JioMart seeks to address the major gap between online and offline transactions. It understands that online shopping needs to be engaging, interactive and useful in recognizing distinctive customer demands.
The protagonist of the film is a shopkeeper who sells cricket bats. There are two teenagers at the store looking through the bats, and the shopkeeper asks them to pick any bat. One of the teenagers tells the shopkeeper about his younger brother’s Under 19 years trial and this gets the merchant excited. He hurriedly goes inside and brings a fresh set of bats for the teenager to see. A wide range of bat selection is highlighted available online on the JioMart app, with a focus on its belief and understanding of the shopping nuances in India.
