KitKat Gives People Sweet ‘Break’ From Chaotic Unfortunate Situations

KitKat urges people to break out of chaotic unfortunate situations in its latest campaign in the Middle East. The campaign, a work of Publicis Middle East, is KitKat’s first wave of communication in Iraq. It connects the brand’s much-loved humor to the Iraqi audiences and across the Middle East with locally relevant insights.

KitKat reminds people experiencing chaos from online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on the only day off, to the barber’s hand slip that results in a tragic new haircut, to take a break and enjoy a moment of sweetness. The campaign has been produced by GoodPeople and directed by Omar Shawky.

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Nandika Chand