MoonPie, the original marshmallow sandwich, is highlighting itself as the official sponsor of the total solar eclipse on April 8. And to celebrate the day the moon wins, it has introduced special, limited-edition ‘Solar Eclipse Survival Kits’.
The custom blackout boxes of chocolate, vanilla, or banana mini MoonPies are must-haves for eclipse watch parties. Tory Johnston, vice president of sales and marketing at Chattanooga Bakery Inc., said the 2017 solar eclipse was massive for the brand. “We knew we had to go even bigger this time. It’s the day the moon wins, and the sun goes down! So we wanted to make something that got people as excited about the eclipse as we are.”
MoonPie has also launched a social video campaign, featuring the Sun versus the Moon in a spoofed professional wrestling match billed as ‘Sun vs. Moon’24: Brutality in the Totality’. The video has been shot in style of a pro wrestling trailer, two wrestlers portray the Sun and Moon. The brand is pitting the celestial bodies against each other in a cosmic rematch billions of years in the making.
The limited-edition MoonPie solar eclipse survival kits are available at all Dollar Tree locations and participating Walmart stores, as well as in select grocery stores.
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