Pringles is taking consumer engagement to a whole new level with ‘Poptopia’, a revolutionary digital destination and game series to offer exclusive content. This game will be launched in 39 markets across Europe.
Pringles partnered with Dentsu Creative and Merkle for its latest interactive product. Paul Humphries, Vice President of Consumer Experience at Kellanova, expressed thrill to partner with Dentsu on the latest project. “Poptopia represents the next chapter in our marketing transformation journey and we’re excited to see how it will delight and inspire Pringles fans everywhere.”
If you are wondering how the game works, well the brand champion Mr P guides users through the digital realm. It draws inspiration from the iconic Pringles can and its crisps – the world pops open and is inspired by the brand’s recognizable flavors. Users embark on a journey through a series of themed islands, from the football-themed excitement of Pringoooals to the fast-paced sorting challenge of Stack & Sort.
Moreover, the game launches a new partnership with Adobe. This elevates the brand experience through innovation and data collection, enabling Pringles and Kellanova to build more personalized experiences and advertising for customers.
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