Publicis Groupe Introduces ‘St Marks Studios’ for Experiential Activations

Publicis Groupe UK has relaunched St Marks Studios, which has been the content production arm of Taylor Herring since 2019, as a standalone brand experience agency. It will produce creative out  of home, experiential events, retail activations and special builds for brands across Publicis Groupe UK and its external clients.

James Herring, the co-founder of Taylor Herring whp will run the agency as its CEO, said he is looking at creative out-of-home (COOH) and experiential with PR smarts is an exciting creative challenge. “We’ll amplify conventional outdoor advertising formats and retail activations with earned first thinking.

St Marks Studios | LinkedIn

“We’ve been testing and learning this type of work through Taylor Herring in the last few months, and are now ready to launch St Marks Studios as a stand-alone agency.”

Publicis Groupe Introduces ‘St Marks Studios’ for Experiential Activations

The newly established agency will work with clients such as Starcom UK, Zenith UK, and Spark Foundry UK, among others. Moreover, St Marks Studios’ production team includes events, projections, installations, and mural specialists. It has led brand activations, including Easy Jet’s talking billboard for a recruitment campaign and the Samsung Galaxy S24 series launch.

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Nandika Chand