Snuggle, a brand that resonates with comfort, has launched a new brand messaging through a new national television commercial and social media content. The campaign aims to engage the Snuggle brand consumers in a dynamic, impactful and interactive manner.
Besides emphasizing the comfort that comes with Snuggle, it highlights the role of scent cues in evoking the familiar feeling of home. The brand’s social media content celebrates the range of products designed to appeal to all. It emphasizes the joy of embracing both softness and freshness after every wash.
Allison Feldman, VP Marketing – Fabric Softener & Personal Care Brands at Henkel, said the campaign is centered around the powerful connection between scent, softness, and the feeling of home. “This initiative celebrates the cherished familiarity of Snuggle products beloved scents while highlighting the comforting touchpoints of softness that evoke a sense of home,” she explained. “Whether near or far, Snuggle products remind consumers that the feeling of home is always within reach, making every moment more comfortable.”
Snuggle’s latest commercial brings about a sense of home and nostalgia, and showcases the products being infused in everyday home settings to authentically connect with viewers.
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