Icelandair has been offering stopover booking in Iceland since 1960, making it an essential part of their business model. Their latest global campaign, ‘Easy to stop, hard to leave’ is taking the advertising world by storm. The company’s scale is expected to grow throughout the year, and the “Easy to stop, hard to leave” campaign offers people a new perspective on transatlantic travel, making it truly unforgettable.
The Humorous Tone of the Campaign
The renowned Pablo London agency created the campaign and produced by Somesuch, showcasing the country’s stunning scenery and promoting the company’s stopover booking in Iceland.
The advert tells the story of Oliver, who goes missing while boarding his stopover in Iceland on his way to Paris. With a witty and humorous tone, the stewardess starts searching for the lost passenger throughout the country. The Icelandair ad features various Icelandic locals and majestic landscapes, making it difficult for anyone to leave the country once they’ve set foot in it.
Gísli Brynjólfsson, Icelandair’s Chief Marketing Officer, states, “Icelandair is in the heart of a truly unique and magical country. With this new campaign, we are pleased to offer people a new perspective on transatlantic travel, turning something that is normally quite generic into something truly unforgettable.”
The Success of Nordic Advertising
Nordic advertising has always left us with memorable campaigns. From the vindicating advert for the Icelandic women’s soccer team to the Airbnb commercial in Sweden. Icelandair’s “Easy to stop, hard to leave” campaign adds to this list, highlighting the best places in Iceland and showcasing the country’s natural beauty.
Dan Watts, Executive Creative Director of Pablo, says, “We reframed what is essentially the attraction of Icelandair, Iceland itself, and shifted the question from how to get people to stop over to how to get them to leave.” With this new campaign, Icelandair and Pablo London have shown that humor and a unique perspective can make an advertising campaign truly unforgettable.
The way I see it, Icelandair’s “Easy to stop, hard to leave” campaign is an excellent example of how advertising can be used to promote a country’s natural beauty and unique selling points. With a humorous tone and stunning visuals, this campaign is sure to leave a lasting impression on anyone who sees it.
