UK’s favorite dairy brand Muller Yogurt & Desserts has embarked on a major brand refresh to re-engage with its consumers. The brand refresh celebrates the unique rituals consumers have when eating and drinking Muller products.
Toby Bevans, Strategy and Marketing Director at Muller Yogurt & Desserts, said Muller burst onto the UK scene more than 30 years ago and emerged as the nation’s favorite dairy brand. “Our new campaign brings to life everyone’s unique eating rituals and the extent to which they will go to, to love every bit of their Muller product.”
Bevan said the company has seen positive category growth, with value sales up 8 percent year-on-year. “We are continuing to invest significantly in our brands. By redesigning our packaging, continually expanding and optimizing our portfolio to meet shopper needs and creating impactful marketing campaigns that are visible all year round, we will drive category growth and help to put a smile on the nation’s face.”
The brand strives to resonate with its consumers and push Muller reappraisal. Its TV campaign shows how eating and drinking Muller products help people to ‘love every bit’ of the moment – from a school teacher debating whether she should lick the lid of her Muller Corner in front of the class, a family divided by the cold versus warm Muller Rice debate, to a TV news reader ignoring his live countdown while he finishes his last drop of FRijj.
Moreover, the dairy brand will roll out new packaging designs across all its branded yogurts, desserts, and drinks products – Muller Corner, Mullerlight, Muller Rice, Muller Bliss, and Muller FRijj.
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