SkinnyDipped, since its establishment in 2016, has been a well-loved producer of healthier snacks, including chocolate and yogurt-covered nuts with fewer calories, offering health-conscious consumers a guilt-free indulgence. They have recently revealed a new, vibrant brand refresh that embodies their principles of healthy living, empowering women, fun, and freedom. Let’s delve into the details of their exciting rebrand and what it means for snack enthusiasts everywhere.
Embodying Healthy Living and Empowerment
SkinnyDipped’s brand refresh isn’t just about aesthetics. Designed in collaboration with Matte Studio and SkinnyDipped’s Walker Howard, the new branding is a reflection of the company’s core values of promoting healthy living and empowering individuals. SkinnyDipped has built a reputation for its delicious and better-for-you snacks, including the mouthwatering Dark Chocolate Bites filled with caramel and the low-sugar peanut butter cups. With this brand refresh, the company aims to maintain its upbeat and colorful vibe while introducing a fresh new look and feel.
A New Wavy Logo
SkinnyDipped rebranding process centers around its new logo. The logo features a wavy shape that evokes the movement of water and conjures up memories of carefree activities like skinny dipping. By using this design, the brand is conveying the idea of freedom, joy, and relaxation. To further emphasize the guilt-free indulgence that SkinnyDipped offers, the new tagline ‘Snack with no strings attached’ has been introduced. This phrase underscores the brand’s commitment to providing wholesome, satisfying snacks that allow consumers to enjoy life to the fullest.
Vibrant Packaging and Product Offerings
The rebrand extends beyond just the logo and tagline, encompassing a complete overhaul of SkinnyDipped’s packaging and product presentation. With gradient backgrounds and zoomed-in photography highlighting the mouthwatering dipped nuts and snacks, the packaging exudes vibrancy and freshness. Moreover, SkinnyDipped’s range of products, including its Dark Chocolate Bites and low-sugar peanut butter cups, now features a refreshed look that aligns with the brand’s new identity. The packaging prominently displays FairTrade, Kosher, and Non-GMO Project certifications, reinforcing SkinnyDipped’s commitment to providing high-quality, ethically sourced products.
Evolution of Online Shopping Experience
SkinnyDipped, as a part of its rebranding strategy, has recently revamped its online store to provide customers with an even more satisfying and enhanced shopping experience. The rebranded products are now readily available on SkinnyDipped’s official online store, skinnydipped.com. This allows consumers to explore the newly rebranded products in detail and make purchases conveniently and directly from the website. With the updated packaging design and intuitive user interface, customers can easily find and purchase their favorite SkinnyDipped snacks within just a few clicks. The overall shopping experience has been thoughtfully crafted to ensure that customers can easily navigate the website, easily find the products they are looking for, and make purchases without any hassle.
Big Picture
SkinnyDipped’s new brand identity marks an exciting chapter in the company’s journey towards redefining healthier snacking. As brands continuously evolve to meet consumer demands, SkinnyDipped’s brand refresh serves as a testament to its commitment to empowering individuals. In this way, SkinnyDipped can become successful in providing delicious and guilt-free snacks for consumers seeking a balance between taste and nutrition. With its playful spirit and emphasis on healthy indulgence, SkinnyDipped’s new branding is sure to resonate with consumers seeking a guilt-free snacking experience.
