Pop-Tarts is cashing on nostalgia with throwback packs with 1960s-style packaging for a limited period. The brand has drawn inspiration from the original box design for Pop-Tarts’ Frosted Strawberry pastries.
Consumers can enjoy the throwback packs from June 5 through to July 17, 2023, for $3.89. Pop-Tarts will sport vintage-style branding and 1960s packaging to captivate the consumers. Pop-Tarts have been produced and distributed by Kellogg’s since 1964.
It has a sweet-filling sealing inside two layers of thin, rectangular pastry crust. Pop-Tarts is a very popular brand in the U.S.
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