The Brand Index / Tracks / Airlines track
Track · Sep 2026

Airlines track

32brands in this list
0rose this edition
0fell this edition
Top 10

Top of the list

  1. 1HeldEmiratesIconic
  2. 2HeldSingapore AirlinesIconic
  3. 3HeldQatar AirwaysIconic
  4. 4HeldEtihad AirwaysStrong
  5. 5HeldQantasStrong
  6. 6HeldIndiGoStrong
  7. 7HeldEthiopian AirlinesStrong
  8. 8HeldSaudiaStrong
  9. 9HeldflydubaiStrong
  10. 10HeldAir ArabiaStrong
Full list

All 32 brands

  1. 1HeldEmiratesPremium aviation, luxury standard bearer with A380 brand iconIconic
  2. 2HeldSingapore AirlinesService excellence, Singapore Girl brand legacy with modernityIconic
  3. 3HeldQatar AirwaysDoha-hub international carrier; FIFA Official Airline Partner; 170+ destinations planned for winter 2026/27Iconic
  4. 4HeldEtihad AirwaysAbu Dhabi's national airline, record profit and passenger numbers in 2025Strong
  5. 5HeldQantasAustralian aviation icon, Spirit of Australia brand narrativeStrong
  6. 6HeldIndiGoIndia low cost dominant, blue + white brand efficiency modelStrong
  7. 7HeldEthiopian AirlinesAfrica aviation leader, Gateway to Africa brand authorityStrong
  8. 8HeldSaudiaSaudi national carrier, rebrand underwayStrong
  9. 9HeldflydubaiDubai low-cost carrier with a record 15.7 million passengers and 140 destinations in 2025Strong
  10. 10HeldAir ArabiaSharjah low-cost carrier whose H1 2026 profit fell 51% amid regional airspace disruptionStrong
  11. 11HeldLufthansaGerman premium carrier, Crane brand + group portfolioDeveloping
  12. 12HeldTurkish AirlinesGlobal network, Everywhere you fly brand with strong growthDeveloping
  13. 13HeldAir FranceFrench national carrier, elegance brand with SkyTeam anchorDeveloping
  14. 14HeldBritish AirwaysIAG flagship, To Fly To Serve brand promise under pressureDeveloping
  15. 15HeldKLMDutch aviation, Delft houses brand charm + sustainabilityDeveloping
  16. 16HeldJapan AirlinesOmotenashi service, Japanese hospitality brand in the skyDeveloping
  17. 17HeldCathay PacificAsia premium, rebrand post-COVID brand recovery underwayDeveloping
  18. 18HeldAir New ZealandSafety + creativity, in-flight video brand creativityDeveloping
  19. 19HeldAviancaLatin American airlineDeveloping
  20. 20HeldKenya AirwaysPride of Africa brand, African aviation aspirational narrativeDeveloping
  21. 21HeldRwandAirAfrica challenger carrier, Kigali hub + clean brand narrativeDeveloping
  22. 22HeldCopa AirlinesHub-of-the-Americas, consistent regional brandDeveloping
  23. 23HeldLATAM AirlinesLatin America dominant, post-restructuring brandDeveloping
  24. 24HeldAir India (Tata)Tata-owned rebrand, national carrier revival brand projectDeveloping
  25. 25HeldAzul AirlinesBrazilian underdog, David Neeleman brand with customer loveDeveloping
  26. 26HeldEgyptAirEgypt's state-owned flag carrier and Star Alliance member, renewing its fleet towards 200 aircraft by 2035Developing
  27. 27HeldRoyal JordanianJordan's state-controlled flag carrier and oneworld member, renewing its fleet while regional disruption weighs on 2026 resultsDeveloping
  28. 28HeldOman AirOman's flag carrier with a Muscat hub, growing inbound tourism trafficDeveloping
  29. 29HeldGulf AirBahrain's state-owned national carrier, recovering from a 2026 airspace closure and renewing its fleetDeveloping
  30. 30HeldKuwait AirwaysKuwait's state-owned flag carrier, cutting losses and rebuilding its network after 2026 airport disruptionDeveloping
  31. 31HeldRoyal Air MarocMorocco's flag carrier, expanding its fleet as an Africa-Europe hubDeveloping
  32. 32HeldflynasSaudi budget airline brandDeveloping
More lists

Other tracks

Contributors

Have a point of view on brand change?

Expert essays, interviews, case observations and field reports from people building, leading or advising brands.

Pitch a story

The BTC Brief

The week that mattered, in one email.

What moved, the events worth a ticket and the roles worth a look.

No spam. Unsubscribe anytime.