The Brand Index / Tracks / Lifestyle track
Track · Sep 2026
Lifestyle track
18brands in this list
0rose this edition
3fell this edition
Top 10
Top of the list
Full list
All 18 brands
- 1HeldPatagoniaPurpose-led outdoor apparelIconic
- 2HeldIKEADemocratic design, flat-pack global cultural iconStrong
- 3FellAdidasPerformance + street culture, Samba supercycle brand momentStrong
- 4HeldMujiMinimal lifestyle, no-brand brand with cult followingStrong
- 5HeldGymsharkDTC fitness, community-first brand with Gen Z loyaltyStrong
- 6FellNikeSportswear category definerDeveloping
- 7HeldNew BalanceHeritage revival, Gen Z cult status built on quiet consistencyDeveloping
- 8FellLululemonAthleisure creator, $1.8B war chest + new CEO in 2026Developing
- 9HeldHOKAMaximalist running, clinical crossover + trail category growthDeveloping
- 10HeldOn RunningSwiss performance challenger, premium running credibilityDeveloping
- 11HeldPoppiPrebiotic soda, Gen Z flavour-first challenger to OlipopDeveloping
- 12HeldReformationSustainable fashion, LA cool meets climate accountabilityDeveloping
- 13HeldOatlyOat-based dairy alternativesDeveloping
- 14HeldLiquid DeathAnti-brand beverage, cult identity intact through SKU expansionDeveloping
- 15HeldOlipopFunctional soda, gut health positioning challengerDeveloping
- 16HeldGlossierCommunity-built beauty brandDeveloping
- 17HeldJacquemusAccessible Provencal luxury, cultural ubiquity vs exclusivity tensionDeveloping
- 18HeldVejaEthical trainers, supply chain transparency brand leaderDeveloping
No brand in this list matches.
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