Acknowledging the rapid pace of technological advancement and democratization of content production, Dentsu Group has launched House of Creators. It supports next-generation creators who make and share content on social platforms around the world.
Dentsu Group said the House of Creators will support promising creators who create content that inspires excitement in users and will lead the way in solving marketing issues while pioneering the trends of modern society. The initiative is made up of four programs – Creator Acceleration, IP Integration, Partnership & Acceleration, and IP Expansion – which follow the process from the discovery of content creators to business expansion.
Gaming platform Roblox has been selected for the initiative. Dentsu Group will deepen its knowledge of methods to support the next generation of creators, develop its team, and accelerate its upgraded offering – it will collaborate with various creator platforms and content holders. The company, through the House of Creators, will enable more next-generation creators to inspire excitement in society.
Hiroshi Igarashi, President & Global CEO at Dentsu, said the House of Creators is a groundbreaking initiative that pioneers social change while building on Dentsu’s 120-year tradition of innovation. “We will provide opportunities for the next generation of content creators from around the world to fully express their creativity and bring great content to users,” he said. “We believe this is an extremely valuable initiative for our clients and society and are very pleased to be able to launch this initiative with the support of Roblox.”
David Baszucki, Roblox co-founder and CEO, said the platform has seen its global creator community grow and evolve. “We are continually amazed by their creativity and growing influence on digital culture and content. We build the tools and platform, but our creators are the real engine for new and compelling experiences, powering the future of immersive content creation.”
He believes it’s inspiring to see recognition of their unmatched creativity and influence.
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