The United Airlines has launched ‘Kinective Media by United Airlines’ to help marketers widen their reach across a wide range of channels, including the airline’s award-winning mobile app and inflight entertainment screens. Kinective Media by United Airlines uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences, and offers from leading brands.
United Airlines’ first media network focuses on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel. It’s already working with brands like Norwegian Cruise Line, Macy’s, Chase United Co-brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency group Dentsu.
Richard Nunn, CEO of MileagePlus, says they’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale. “Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel in way that’s highly personalized and relevant,” he said. “There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalized.”
Through Kinective Media, United Airlines strives to enhance the travel experience while growing trust with travelers. Kinective Media leverages the insights of American customers aged 18 and over to create aggregated and anonymized audience segments.
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