Yahoo to Integrate Artifact for a Personalized Experience Across Platforms

Yahoo has acquired an AI-driven news aggregation and discovery platform, created by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact. This platform will be integrated across Yahoo, including the Yahoo news app. It enhances Yahoo’s commitment to bringing trusted news and information to hundreds of millions of users across the world.

Yahoo says the technology Artifact has created will be more impactful with the scale of Yahoo News Network, ranked the No.1 news and information property in the United States in 2023. Kat Downs Mulder, SVP and General Manager of Yahoo News, said Yahoo was one of the first to combine human and algorithmic curation of news. “Since then, the landscape of machine learning and personalization has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment. Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.”

Yahoo to Integrate Artifact for a Personalized Experience Across Platforms

Kevin Systrom, CEO and Co-founder of Artifact, said they built an intuitive product experience that users love and has the opportunity to benefit millions of people. “Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to trusted sources of news and information is as critical as ever. AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognizes that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.”

Yahoo highlighted that Artifact’s AI-powered discovery engine surfaces content users most want to see and becomes more attuned to their interests over time. “The result is a personalized feed of news stories that are extremely effective at helping users discover stories they want to read.” Artifact also boasts a host of features to improve the quality of the experience, from easy access to top news to link-sharing capabilities, to tools to prevent clickbait proliferation, and more.

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Nandika Chand