Cosmic Crisp is taken the star-studded path for its brand by partnering with top-ranked professional pickleball player Tyson McGuffin. This collaboration highlights Cosmic Crisp apple as part of Tyson’s regular routine of healthy eating as he competes on the Pro Pickleball Association (PPA) and Major League Pickleball (MLP) Tours and runs his camps.
Kathryn Grandy, chief marketing officer for PVM who leads Cosmic Crisp marketing, said they are thrilled to be partnering with such an elite athlete. “Tyson McGuffin’s Washington roots and his focus on healthy eating make him an ideal ambassador for Cosmic Crisp. And the fact that his brand involves a growing family makes our partnership even more special.”
McGuffin expressed excitement to partner with Cosmic Crisp. “My father was a Washington apple grower and I’ve always had a deep appreciation for the hard work and dedication farming requires. It’s an honor to partner with the state’s best-branded apple and bring my family along for the ride. This is a perfect fit and I’m looking forward to representing Cosmic Crisp both on and off the court.”
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