LEGO has unveiled new products to celebrate the exciting world of racing with a variety of iconic car and racing brands, like BMW, McLaren Racing & Senna, and Formula 1, among others. It aims to celebrate fans’ passion for racing and create exciting play experiences for families to enjoy together.
LEGO will launch two Speed Champions sets, on March 1, which were created in collaboration with partners at McLaren Racing and BMW, two LEGO Technic cars from Mercedes AMG PETRONAS Formula 1 Team, one LEGO Icons car from McLaren and the Senna brand, as well as two new racing-inspired cars from LEGO City.
Niels Henrik Horsted, Head of Product at the LEGO Group, believes play is a great way for families to bond over shared passions. “Coming together with a group of partners to create a variety of play experiences for families out there is a great opportunity for the LEGO Group and we have created vehicles for both adults and kids, so they can enjoy a shared play experience together, as they build. We might all have different cars we prefer, different championships or competitions we like, different racing teams we cheer on, but what unites us is our shared love of exciting racing and incredible cars.”
LEGO Icons was developed in collaboration with McLaren Racing and the Senna brand – the LEGO ICONS McLaren MP4/4 & Ayrton Senna have accurate detailing and realistic functions. The product includes working steering, rod suspension, an adjustable rear wing, slick tires, mirrors, a gearshift a detailed turbocharged v6 engine, and a display stand for the car and Ayrton Senna minifigure.
Families can bond over a great building experience with the LEGO Technic Mercedes-AMG F1 W14 E Performance for adults ages 18+ and the pull-back version for kids ages 7+. The 1:8 scale model for adults features authentic livery details, a working V6 engine with moving pistons fans that can be explored up close when removing the engine cover, an opening wing, individual suspension, functioning steering, and slick tires. The pull-back version for kids offers both an authentic look and great action-packed play, as kids can recreate their favorite racing moments.
Furthermore, LEGO Speed Champions 2023 McLaren Formula 1 Race Car for kids ages 9+ allows young fans to experience the black-and-papaya livery, as well as iconic design details from the real-life race car coming to life as they build. The LEGO Speed Champions BMW M4 GT3 & BMW M Hybrid V8 Race Cars pack features two models as well as two LEGO minifigure drivers. Fans aged 9+ can enjoy the double-pack and put the cars to the test racing against each other once the build is finished.
The LEGO City introduces two new racing-inspired sets for kids ages 4+ – the LEGO City Green Race Car including driver and photographer, sporty tires, and a cool rear spoiler. The LEGO City Race Car and Car Carrier Truck includes a race car with a sleek ‘slammed-wide’ design with lowered suspension and flared fenders for ultimate handling and traction, as well as a transporter with a loading ramp and two minifigure drivers.
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