MTN DEW is celebrating those who enjoy life to the fullest by introducing two new year-long rewards program. This provides an opportunities for the brand’s fans to live their passions with top-of-the-line gear, perks, and unique experiences.
Fan can boldly live free and collect points when they purchase specially marked packs and bottles of MTN DEW across their favorite flavors like Original, Zero Sugar, Code Red, Voltage, and more. JP Bittencourt, Vice President of Marketing at MTN DEW, said their outdoor fans are always on the lookout for their next adventure. “So we wanted to reward them with some cool gear and experiences to continue to pursue their fearless passions. The great outdoors is where MTN DEW originated, and it continues to be an integral part of the brand’s story as we encourage DEW fans to boldly live free and get outdoors.”
As such, MTN DEW teamed up with top-notch brands across camping, fishing and biking communities like National Parks Services annual passes, Hydro Flask tumblers, Engel coolers, BioLite grills, GoPros, The North Face sleeping bags and camp duffels, Sea-Doos, and more. MTN DEW is also set to sponsor the Go Outside experience at Bassmaster Classic from March 22 – 24 with the Googan Squad in Tulsa, Oklahoma.
MTN DEW Outdoor Gear Program
MTN DEW is going back to its roots and capturing the attention of outdoor lovers. It’s providing adventurers with a new MTN DEW Outdoor Gear program. The brand will help fans get out into nature by hooking them up with an incredible assortment of gear. With each purchase of specially marked MTN DEW 12-, 15- and 24-can packs of various flavors in grocery stores and mass retailers nationwide, codes found on the packaging can be entered at DEWOutdoors.com to collect points and redeem outdoor gear.
Walmart and Dollar General will also offer 2x points on specially marked MTN DEW 12-can packs – Frost Bite at Walmart and later Maui Burst at Dollar General.
MTN DEW Gaming Rewards Program
Bittencourt said MTN DEW has had a consistent presence in gaming culture. It’s now taking players to the next level with a massive range of gaming rewards with the recently launched MTN DEW Gaming Rewards program in partnership with Xbox.
Gamers can redeem product codes, with each purchase of MTN DEW 20 oz. bottles in various flavors at convenience stores, gas stations nationwide, found under bottle caps to score points at MTNDEWGaming.com.
Moreover, gamers can redeem points for rewards from the brand’s always-on marketplace and exclusive ‘Dew Game Vault’ drops. And in the coming months, MTN DEW 20 oz. bottles of Overdrive, Purple Thunder, Frost Bite and Maui Burst purchased at Casey’s, Circle K, Kroger, Walmart, and Dollar General will offer 2x points throughout the Gaming Rewards Program.
Bittencourt highlighted that the gaming community is a force to reckon with. “We are so proud to be at the forefront, always finding new ways to fuel gamers with the tools they need to elevate their gameplay and build connections with their crew.”
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