Burjeel’s rebranding seeks more opportunities
Burjeel holdings being the major private health care service provider in UAE hold hands with Shah Rukh Khan. It is said that Shah Rukh Khan will be appearing for the coming region wide campaigns of the healthcare group being the brand ambassador.
The partnership with Burjeel holdings marks the first experience of the actor to be in the role for a healthcare industry. The group operates over 39 hospitals and medical centers across the Mena region. The new action expects and aims at more number of people travelling to UAE for the medical aids and expanding its global research partnerships across GCC.
Burjeel Holdings’ Founder and CEO Dr. Shamsheer Vayalil, said, “Mr. Shah Rukh Khan embodies excellence and, as a global superstar, has won the hearts of millions across the region. Burjeel Holdings and Mr. Shah Rukh Khan share a common desire to enrich and transform people’s lives. His personality and principles strongly resonate with the Burjeel Holdings brand. This partnership reflects our core values and inspires us to keep serving the community through world-class healthcare in the region and beyond.”
The partnership with the universal actor is connected with the expansion of the Burjeel group to the Kingdom of Saudi Arabia. Along with the new branding they also marked their agreement of Memorandum Of Understanding with KSA’s Ministry of investments where they seek to invest for about USD $1 billion considering opportunities ahead.
