Sportiqo, a blockchain-based fantasy sports platform, has recently announced Indian cricketer Robin Uthappa as its brand ambassador. This collaboration aims to encourage sports fans across all age groups to learn more about the stock market and use their sporting knowledge to invest and trade.
In a statement, Uthappa expressed his excitement about the partnership, saying “Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.”
Anindya Kar, the chief product officer and co-founder of Sportiqo praised Uthappa’s innovative approach to cricket and said that it aligns with the company’s pioneering spirit to push boundaries in the sector.
Sportiqo’s platform offers users the chance to build their virtual sports teams and compete with others for prizes. Sportiqo believes that with the integration of blockchain technology, users can be assured of the platform’s security and transparency. There are currently 32,000 active users on the sports fantasy platform, which raised INR 10 crore in pre-seed financing from angel investors.
Through this partnership, Sportiqo aims to make investing and trading more accessible and engaging to a wider audience especially youngsters. With Uthappa’s support, the company hopes to inspire a new generation of sports fans to become financially literate and invest in their future.
As the brand ambassador, Uthappa will be featured in the upcoming digital campaigns hosted by Sportiqo.