Tan-Luxe, a self-tan skincare brand, has roped in Paris Hilton – the company’s first-ever celebrity collaboration – for its latest product The Future Airbrush 360 Self-Tan Mist. It offers Triple Tan+ Technology and Hydra-Boost Complex. It comes with a Pink Sands scent curated exclusively by Hilton, herself.
Marc Elrick, Tan-Luxe founder and CEO, highlighted that Paris Hilton was their first choice for the brand collaboration. “She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s, or, more recently trailblazing in the Web3 space. To us, she is the future, and her evolution aligned so well with Tan-Luxe’s pioneering spirit.”
Hilton said she has been spray-tanning for over 20 years. “I’ve tried every formula on the market to perfect my glow. I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever.”
Tan-Luxe and Paris Hilton have created an iconic product that embodies the essence of luxury, innovation, and flawless tanning. Tan-Luxe said if left on for one hour, the new tanning mist provides a sun-kissed glow, the user attains a golden tan for two hours, or a deep bronze for four hours.
Moreover, Tan-Luxe launched its first branded film starring Paris Hilton who features as her AI version.
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